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| Analyzed: Why LinkedIn acquired Slideshare (and played a role in higher valuation)? LinkedIn may have had a lot to do with SlideShare's increased traffic, monetization, and eventually the valuation they had to shell out the $119 million for! | | | How Marketers are Using Social Media Marketing Successfully Mostly all businesses today, whether large or small, are using social media marketing, not only to improve their search results but to create a better sense of brand loyalty and showcase brand presence among their customers. An interesting infographic by Pagemodo shows that more than 90% of marketers use social media and what is surprising is that growing sales in not amongst their top priorities. - The most common benefit of social media is exposure for the business, the report claims, where as increasing sales comes in the last with less than half the people surveyed citing it as a benefit. - Facebook and Twitter have witnessed far more usage for social marketing than blogs which used to be more popular till a couple of years ago. - More than 77% marketers claim they plan to use more of video marketing on social sites like YouTube to increase their exposure further. Have a look at this interesting infographic (click on the image for better resolution). All geared up to make videos then? Source. Are marketeers now getting the whole point behind 'social media'? [Guest article written by Prateek Panda, Head of Business Development at GenCrowd, an online marketplace for startups and ... | | | Analyzed: Google's New Proposed Metrics For Ads – A Giant Leap for Online Advertising Intelligent platforms like Google's Adwords have been making some justice by considering supportive metrics like CTR to decide on how much visibility an ad should be given and at what price. While this helps optimize things for the publishers, it still does not change anything fundamentally to encourage branding dollars to be spent online. I particularly mean brand marketing spends and not marketing spends at large. | | | India ranks high on cyber-affected county list – holds 5th position: McAfee report India is acutely aware that cybercrime is bad for its reputation as a country where foreign investors can do business, and thus has been investing heavily in cyber security. But it lacks a single operator to control the internet, telecom and power sectors, even if CERT or other co-ordinating authorities are involved. The main challenge for India is to train and equip its law enforcement agencies and judiciary, and expand it to other cities of the country beyond New Delhi, Bangalore and Mumbai. | | | Samsung Galaxy S3 to launch in India in June, Priced at INR 38,000 Samsung mercilessly killed the hopes of those who were planning to buy the Galaxy Nexus device, but the good news is that Galaxy S3 will be launched in India in the first week of June. Samsung claims that the device takes it inspiration from nature and thus has smooth curvaceous body unlike the square predecessor. Samsung TouchWiz interface is in full swing with look and feel of nature- like physical looks. The Galaxy SIII runs on Ice Cream Sandwich aka Android 4.0, and boasts of a whooping 4.8-inch (12.19-cm) Super AMOLED HD display. In fact it resembles its counterpart Nexus in many ways including the home screen buttons. It is sardonic that Samsung is the foremost supplier of retina display to Apple because it hasn't used any of it in the SIII. It has the Samsung patented PenTile display thus despite 306ppi it's not as sharp as iPhone due to the pixel sharing capabilities of this technology. Galaxy Nexus has 316ppi whereas the iPhone has 326ppi. The Galaxy SIII has a swanky 8 megapixel back camera and a 1.9-megapixel front facing camera that allows users to click the best shots with zero lag time. And if company claims are considered ... | | | | More to read:
| Announcing UnPluggd We're excited to announce the next edition of UnPluggd, India's biggest startup event.
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