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Latest articles from Pluggd.in. Is this email not displaying correctly? View it in your browser. Free apps will account for 89% of total downloads [Report] Free apps will account for 89 percent of total downloads in 2012, according to Gartner, Inc. Worldwide mobile app store downloads will surpass 45.6 billion in 2012, with free downloads accounting for 40.1 billion, and paid-for downloads totaling 5 billion. Worldwide, smart device popularity drives opportunity for mobile app stores which by 2016 will reach 310 billion downloads and $74 billion in revenue. --------------------------- Walmart's new search engine increased conversion rates says its global e-commerce CTO [Update: India to announce FDI in retail soon] Retail giant Walmart on Tuesday said that the semantic search engine it launched last month has increased conversion rates by 10- 15 % on its online store Walmart.com. A handful of engineers from Bangalore were also part of the search analytics team that created the search engine christened Polaris. --------------------------- Of "Why vs How" and what to answer in early days of your startup When there is a lot of uncertainty regarding the product, answering 'why' could (and I say, could) turn out to be a never-ending-loop. You might be looking for data that doesn't exist, you could be looking for customers who are still asking for 'better horses'. --------------------------- Dominos' site hacked; 37,000 accounts data compromised [stored password in plain text] Hackers have leaked details of about 37,000 accounts, including names, phone numbers, email addresses, passwords and city details; and the passwords have been released in plain text. --------------------------- Impact of Virtual trial rooms in Ecommerce : Improved conversion, Reduced order returns Zovi also witnessed a 25-30 % increase in the revenue since Zovi Eye launch, says Monappa N, Head (Marketing), Zovi. Conversion rate has also gone up by 5- 6 % because of its try it on feature. --------------------------- Sad but true: Many Indian brands do not prefer being called Indian [maybe lessons for Indian startups?] Here's a fact: if given a choice, an Indian consumer will buy a foreign brand instead of a domestic one. At its most basic level, this preference is sparked by prejudices against an Indian brand name, even though there is no valid reason to justify this bias. --------------------------- Tumblr attracts wrath from Senior Bachchan : An oppportunity for WordPress? So after the Blog got destroyed I had some strong words with various individuals in the team and they have reassured me that they shall take all required steps to make sure it does not happen again - a sentiment I do wish reflects in the attitude of some of our most loving Ef and TwFmXt ---------------------------   More to read: News Roundup: Telcos say Twitter cannot be blocked statewise, Snapdeal launches brand pages Indian IT employees among the worst paid in the world: Report Entrepreneurial lessons from Dr. Verghese Kurien, the milkman who didn't enjoy drinking milk (but sold it to all of us) Telecom subscribers in India decline by 2%, Broadband base stands at 14.68 million When Steve Jobs said "We should go to India" and recommended articles for the week [The Sunny Mag]

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