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Wednesday, July 11, 2012

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[Did you know that it will rain startups this July? Hop to UnPluggd.]

Arivu brings Augmented Reality based engagement platform to brands

Arivu is presently targeting print media publications, an industry which suffers from the lack of consumer engagement, by creating AR campaigns for the publication as well as for the advertisers and in the process changing the dynamics of the consumer engagement with the brands.

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Partner Event: Innoz Hackathon

The developers get a chance to create cool sms apps and win prizes upto 1 Lakh rupees, 2 blackberry mobile phones for BBM connected apps and a lot of goodies for others. The mood around the Hackathon would be fun because its not just about coding, we have the Lagori rock band playing on the first day. Other cool things lined up are movie streaming, crowd music streaming using an sms app, the list goes on.

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Explained: How we chose startups to demo at UnPluggd

We witnessed a lot of awesome ideas that had V0.1 prototype – would recommend entrepreneurs to bring prototype to a stage where it matches with the product vision. That's when marketing helps.

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Mobikon secures USD 1.7 Million Series A funding

Mobikon's products under its brand 'Konekt' helps several Hotels, Restaurants and Spa's in India, South East Asia, Africa and Australia connect and engage with their customers, resulting in accelerated direct revenues and increased customer retention and satisfaction.

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redBus hits 2 million customer base, has sold 1 crore bus seats

Bus ticketing service, redBus has reached 2 million customer base and claims to have sold more than one crore bus seats in India.

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Digital Shopping Trend in India – personalized offers, inspirational content matter the most

72% of respondents from India said they purchase more products in a single transaction online than in a physical store. And 73% of shoppers from India prefer to be offered additional product suggestions online.

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ChargeBee – the affordable SAAS based subscription billing platform for SMEs

ChargeBee automates most of the back-end operational grunt work by optimizing or automating the workflow for invoice generation, payments collection and follow-ups including discount management for sales and marketing teams. All this is delivered as a SAAS plug & play solution delivered on the cloud. This helps businesses to focus their effort on their core functions.

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News Roundup- IRCTC: passengers can only book two Tatkal tickets from same IP address

Individuals will be permitted to book only two tickets from 10 am to 12 noon from the same IP address.

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Yebhi secures $20mn funding in Series C, led by Fidelity Growth Partners India

Speaking to PluGGd, Manmohan Agarwal, CEO, Yebhi.com said, "Big Shoe Bazaar's state of the art fulfilment centre, efficiencies in our supply chain and our logistics network are key to supporting Yebhi.com's customer connect. Our Series C round of investments will further strengthen these core initiatives. Most of the funds will go towards building fulfilment systems and delivery infrastructures."

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The Slow Decline of Apple [falling further away from the tree]

One particular point that irked the developer community was how the recently announced Macbook Pro was rumored to have its memory chips soldered in, meaning that one could not even upgrade the memory on their computers. Or as Apple would have preferred it, they would just have to buy a newer machine.

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More to read:

Reverie launches SDK for app developers to enable text display, typing and transliteration in multiple languages
Instamojo: Sell your stuff by just sharing a link
Facebook App Center now available in India
How to get a job as a Venture capitalist
Sales isn't just sexy, its smokin' hot

Announcing UnPluggd

We're excited to announce the next edition of UnPluggd, India's biggest startup event.
Date: July 7, 2012 [in Bangalore].
More here.

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