Latest from Pluggd.in [Did you know that it will rain startups this July? Hop to UnPluggd.] | MadRatGames : Why a startup decided to sell its product to government first (and then retail) We earlier covered MadRatGames, a venture that is actually taking a bottoms-up approach to changing the education system in India. MadRat Games' flagship product is Aksharit – the first Indian language word game (i.e. Indian Scrabble). The game has reached 3000 schools in 1.5 yrs through four state govt partnership. Also, digital versions have been launched in partnership with Nokia (on 5 Lakh touchphones), Intel (AppUp store) and Google (official partner for Chromebook's India launch). Cofounder Rajat, after his MS from Carnegie Mellon University came back to India and instead of taking up a corporate job, he (and other cofounders) took up a job of Teacher at Rishi Valley School, a Bangalore based residential school. After 4 years of teaching at Rishi Valley school, the team decided to launch MadRat games, a company that develops board games for Indian Languages. While teaching, the team realized that there are ways to get kids to learn without getting into the incentives (or carrots?) of 'you have to be the number 1, you have to be the first'. So while researching, the team found out that there were hardly any word games in Hindi and while games like Scrabble existed for more than ... | | Business of Value Ecommerce v/s Valuation Ecommerce [No space for iamtooakart] The fact of the matter is ecommerce has already reached a stage where there's no space for 'iamtooakart.com'. | | The new web domains: Reliance applies for .Indians domain Surprisingly there are a number of applicants from India, including Reliance Industries applying for '.indians' or the State Bank of India applying for '.sbi' and '.statebank' Other applicants from India include media giant Star India Private Limited which has applied for '.star' and Dabur India Limited for '.dabur' and the Bharti Group which has applied for '.airtel' and '.bharti'. | | | More to read:
| Announcing UnPluggd We're excited to announce the next edition of UnPluggd, India's biggest startup event. Date: July 7, 2012 [in Bangalore]. More here. | | | | |
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